Really.  Are there any, in between the ages of 17 and 60, clothes that are fashionable?  That's Russell Simmons' vision as he takes on the project to create what is missing in the fashion industry. 

A super pioneer in hip hop and fashion, known for being the first and never following, Russell is quoted as stating "I always wanted Phat Farm to be a kid and grow up."  Phat Farm is the hot young men's fashion line that was founded in 1992, and we know that this upgrade to fashion by Russell to fit the 40 somethings is going to be even hotter.  


And yep...he has a book...check it out at his website now!


We will be on the look out!