The Kardashian sisters, Kim, Khloe and Kourtney, are once again working together in the world of fashion with Burno Schiavi and his Jupi Corporation that brings apparel to the masses of women from the US to Australia. Each Kardashian sister has had her name dropped when it comes to what is going on in the world of fashion while driving the success of DASH stores along with successful reality shows. Branding an article of clothing with the Kardashian name simply sells, no matter the designer. This is something that Schiavi must have known ahead of time when matching his success with theirs.
Khloe Kardashian, Kim Kardashian and Bruno Schiavi (credit: Jasmine Kuhn)
Read the press release below:
Kardashian sisters announced their global partnership with leading international designer Bruno Schiavi and his apparel company, Jupi Corporation. Kim, Khloe and Kourtney will collaborate with Schiavi on a complete brand launch encompassing apparel, home and accessories. The initial range to include a women’s RTW collection, handbags, belts, wallets and lingerie expected to be in-stores in 2011 in the US, Canada, United Kingdom, Australia and Germany.
“The Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories – taking their brand to women in key markets around the world.” Bruno Schiavi, Jupi Corp
As an expert on body image and self esteem-building through his highly popular international brands, that include the BL Body range inspired by NBC’s hit weight loss show, The Biggest Loser as well as Dr Rey’s Shapewear range, Schiavi is a natural choice to work with the high profile sisters. The Kardashians celebrate healthy and curvaceous body image, the importance of high self esteem and family values whilst still being fun, theatrical and sexy.
“We are excited to work with Bruno Schiavi in developing our first brand together,” stated Kim, Khloe and Kourtney Kardashian. “His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”
Schiavi’s expertise in the creation of international brands was the perfect combination when looking for a partner that could work across some many fashion platforms with global retail experience.
Plans are already underway after the first collection to extend the brand into luggage, swimwear, shoes and kids fashion.
More about Jupi Corporation:
Named in the BRW Young Rich List for the last six years as a top Australian Fashion Entrepreneur, Bruno Schiavi has carved himself a unique position in the fashion industry and business world. Just nine years ago Bruno Schiavi started with assets of only $2000, since that day this creative and very intuitive fashion aficionado has grown to position Jupi Corp as a global powerhouse. In August 2002 Schiavi launched the anabella line of lingerie followed by the sell out release of Delta by anabella in October 2004 in conjunction with Australian star Delta Goodrem. Schiavi joined other partnerships with icon’s & celebrities such as Priscilla Presley in 2005, Dr Robert Rey, renowned Plastic Surgeon and star of Dr 90210 in 2007, Cricket fast bowler Brett Lee and pop star Janet Jackson in 2008. Moving into high fashion but with the current economic climate in mind he has recently teamed with Australian designer Peter Morrissey to add a new fashion outer wear brand to his already impressive stable.
Earlier this year Jupi Corp secured the global license to create an athletic apparel range based on NBC’s hit weight loss show, The Biggest Loser, with the first collection due in stores in the US in October 2010.
Jupi International has retail collections in United States, Canada, South America, United Kingdom, Europe and Australia. For more information, visit www.Jupicorp.com.
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This is long overdue!!! I remember my first glance of Kim wasn’t on the Red carpet or out w Ms. Hilton, but on a BONGO ad. Then every time I saw her I would say, wow, this girl’s got style. Then to find out she is her own stylist, even more impressive. Then I wondered, oh Kimmy, why not launch your own label. Now it seems like a decade later, she has finally answered to her calling. Hope all goes well and success w this venture goes not only local but foreign. You will have a devoted client in me and many others I am sure. All the best and May God Bless and guide you and your sisters Itinually!